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MOROCCAN PRESENCE AT MAGIC: HIGH VISIBILITY AND GOOD RESULTS
The unanimous opinion among 10 apparel exporters’ participants at the MAGIC apparel show in Las Vegas, held August 28-31, 2006, was that NBO technical and financial support in marketing and promotion was instrumental in giving Moroccan presence the highest visibility ever.
MAGIC organizers have complemented the Moroccan delegation on being perhaps the most visible country at the event as a result of a powerful promotion campaign with large outdoor posters (the only country visible from the outside of the main entrance Hall), banners at the registration counter, posters at the pavillion location, and adds in key directories.
Morocco’s high visibility seemed to have paid off handsomely for some exhibitors. Although it is not common for buyers to place orders at trade shows, especially with companies they meet for the first time, four of the 10 exhibitors were quite fortunate to have received significant orders from U.S. buyers worth over 11 millions of dollars.
With the major success of Morocco’s presence at MAGIC, discussions are already underway between NBO and Moroccan organizers to prepare for the next opportunity to continue the push to make Morocco textile and apparel sector known and high on the priority list of U.S. buyers. |
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